Flipkart has not only picked up Mech Mocha’s IP (intellectual property) but also their ‘skilled gaming team,’ as per the official press release. The startup gaming team’s integration with Flipkart’s gaming efforts will be overseen by Vice President of Flipkart, Prakash Sikaria. Flipkart has acquired the intellectual property of gaming startup Mech Mocha for an undisclosed sum. E-commerce major Flipkart has announced the acquisition of intellectual property from Mech Mocha, a mobile gaming startup that runs live-social gaming platform ‘Hello Play’. Mech Mocha is currently available in seven Indian local languages and has over 10 games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder, and Cricket.. Mech Mocha, also based in Bengaluru like Flipkart, was founded in 2014 by IIT Gwalior Graduates Arpita Kapoor and Mohit Rangaraju and is supported by top-tier venture funds including Accel Partners, Blume Ventures … As a part of the intellectual property acquisition, Mech Mocha's gaming team will continuing to develop new and innovative formats for Flipkart's gaming platform users. Mech Mocha will be contributing to Flipkart’s own GameZone platform. “At Flipkart, we are focused on providing consumers with an opportunity to access great products and content while giving them an engaging experience. Homegrown e-commerce marketplace Flipkart has announced it has strengthened its gaming strategy by acquiring the intellectual property from Mech Mocha -- a mobile gaming startup that runs the country's first live-social gaming platform called 'Hello Play'. Property from Mech Mocha, a mobile gaming startup that runs India's first live-social gaming platform 'Hello Play'. “Entertainment is on top of the need hierarchy of Pritam, and Mech Mocha’s game-design DNA gives them an edge over other vernacular startups in India.” Karthik (Blume) Leading early stage investor in Grey Orange, TaxiForSure, Dunzo and others. Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount. Prakash Sikaria, vice-president of Flipkart, said they have recorded […] Social mobile gaming is seeing massive growth and adoption in India, as … Neoplux and Akatsuki Entertainment Technology Fund invested in the gaming … Bengaluru-based Mech Mocha is a popular social mobile gaming platform. Flipkart, one of the largest e-commerce firms in India, is looking to grow its presence in the gaming market and has decided to acquire the mobile gaming startup Mech Mocha. In addition to IP acquisition, Mech Mocha’s team will also join Flipkart. Co-founded by Arpita Kapoor and Mohit Rangaraju, Mech Mocha has been backed by investors including Accel Partners, … It raised $1 million in seed funding in late 2015 from Blume and Flipkart.. Flipkart exited the company a year later when Accel and China’s Shunwei led a Series A funding round in Mech Mocha, according to VCCEdge, the data research arm of Mosaic Digital. Flipkart … Mech Mocha is a mobile gaming company that runs “Hello Play” which is a live social gaming platform and India’s first. Walmart owned Flipkart announced on 3rd November that Mech Mocha’s mobile gaming team and co-founder will join Flipkart as a part of the deal along with the company’s Intellectual Property. India’s leading VC firm whose portfolio includes Flipkart, Swiggy, BookMyShow and several others. Flipkart will take over all the 10 casual games developed by Mech Mocha. Flipkart, along with Blume Ventures, had backed Mech Mocha during its $1 million seed round in 2015. “Mech Mocha’s skilled gaming team will also join Flipkart as the company continues to focus on developing new and innovative formats to engage with users on its platform,” the company added. Flipkart acquires Mech Mocha's IP, team to strengthen gaming strategy. Mech Mocha runs a regional language social gaming platform, Hello Play, which builds mobile games for Tier 2 and Tier 3 audiences. Available in seven Indian languages, it has more than 10 games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket. As a part of the acquisition, Mech Mocha’s gaming team will join Flipkart. Mech Mocha’s IP and team acquisitions by Flipkart have come at a time when consumption of casual gaming has shot up since March due to pandemic. Bangalore based Mobile Gaming Startup Mech Mocha founded by Arpita Kapoor and Mohit Rangaraju has been acquired by Flipkart for an undisclosed amount to strengthen their gaming strategy.. Mech Mocha runs India’s first live social gaming platform, namely Hello Play; backed by the support of renowned venture capitalists in Accel Partners, Shunwei Capital, and Blume Ventures. New Delhi: Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount.Mech Mocha is a mobile gaming startup that runs India’s first live-social gaming platform ‘Hello Play’. “We love Mech Mocha’s vision of serving the mobile-first … With the acquisition, Mech Mocha’s team will join Flipkart in a bid to help the e-commerce company strengthen its gaming strategy. Flipkart has now stepped into Gaming by acquiring the intellectual property of Mech Mocha, a gaming startup. With this acquisition, the Mech Mocha development team will join Flipkart, intended to help Flipkart’s gaming team to develop new formats to boost user engagement on its own GameZone platform. Mech Mocha is a mobile gaming startup that runs India's first live-social gaming platform 'Hello Play'. In addition to the acquisition of the company’s IP, Mech Mocha’s gaming team would join Flipkart as the company continues to focus on developing new … Flipkart will take over 10-odd games that Mech Mocha has developed over the past five years, including Ludo, Carrom, Snakes and Ladders, and Cricket. Along with this, Flipkart will take over 10-odd games that Mech Mocha has developed, including Ludo, Carrom, Snakes and Ladders, and Cricket. Flipkart has acquired Mech Mocha’s intellectual property and the company’s gaming team will also join Flipkart to help develop new formats to engage users on its platform. Co-founded by Arpita Kapoor and Mohit Rangaraju, … The company said on Tuesday that Mech Mocha’s gaming team and co-founder will also join Flipkart with the company’s acquisition of IP. ALSO READ: Flipkart to buy 8% … In addition to the acquisition of the company’s IP, Mech Mocha’s skilled gaming team will also join Flipkart as the company continues to focus on developing new and innovative formats to engage with users on its platform. As a part of the intellectual property acquisition, Mech Mocha's gaming team will continuing to develop new and innovative formats for Flipkart's gaming platform users. Flipkart has acquired the 'Intellectual Property' from Mech Mocha, whose gaming team will join Flipkart. You will find the Games tab at the right-most corner in the bottom … Flipkart invested in Mech Mocha alongside Blume Ventures in its 2015 seed round. This deal will help the online retail giant develop new formats to boost user engagement on GameZone platform. The company’s co-founders will also join Flipkart as part of the deal. Mech Mocha is a mobile gaming startup that runs India’s first live social gaming platform ‘Hello Play’. Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount. Mech Mocha was started by Arpita Kapoor and Mohit Rangaraju in 2014. Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount. We see many first-time e-commerce users … Six-year-old Mech Mocha operates a gaming platform Hello Play that allows its users to live chat with other players in their local language while playing games. Co-founded by Arpita Kapoor and Mohit Rangaraju, the Bengaluru-based startup’s team will focus on scaling Flipkart’s gaming efforts under the leadership of … Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount. https://www.techcircle.in/.../flipkart-acquires-gaming-startup-mech-mocha Co-founded by Arpita Kapoor and Mohit Rangaraju, Mech Mocha has been backed by investors including Accel Partners, … Co-founded by Kapoor and Mohit Rangaraju, Mech Mocha has been backed by top tier investors including Accel Partners, Blume Ventures, and Shunwei Capital. This will enable Flipkart to bolster its GameZone offering, which is already accessible from within the e-commerce app. New Delhi, Nov 3 (PTI) Walmart-owned Flipkart on Tuesday said it has strengthened its gaming strategy through the acquisition of Intellectual Property from Mech Mocha for an undisclosed amount. Mech Mocha is co-founded by Arpita Kapoor and Mohit Rangaraju, Mech Mocha has been backed by investors including Accel Partners, Blume Ventures and Shunwei Capital. As part of the acquisition, Flipkart will own Mech Mocha’s intellectual property rights and will absorb its team. And this will be backed by the Mech Mocha’s gaming experts.